ConcreteScience® builds on the natural franchise marketing advantage – the nationally recognized brand name. You know it’s easier to close the sale with a strong brand name, and we make sure you have all the tools at your disposal from the very beginning. We’ll discuss two key pieces of ConcreteScience® marketing:

(1) The start up package builds your image with a complete set of ConcreteScience® branded materials

(2) Our localized, sales-focused direct marketing campaign sets the stage for you to begin generating sales leads

To pull this off, ConcreteScience® enlists the help of Ecra, an Integrated Communications Company based in Minneapolis. With Ecra, you get on-call marketing support and a professionally designed and flawlessly executed package.

When you become a ConcreteScience® franchise, production on your marketing kit begins immediately. Our Catalyst™ online software guides you through the set up process quickly and easily. We've included everything you'll need to show your market that you are ready to do business. Below, you'll find the complete list of marketing tools including business cards, stationary, trade show booth, internet site, brochure, forms and interactive CD, just to name a few.

One of the most difficult tasks in any business is getting it started - specifically, getting the phone to ring. With ConcreteScience®, we've taken much of the guesswork out of the lead generation process. You take advantage of industry-proven, sales-focused direct marketing to a pre-selected prospect database in your local area.

Why is this important? You start your business knowing you need to do some intensive marketing and sales to get it off the ground. Once sales pick up, the level of marketing you have been doing is unsustainable and begins to drop off.

However, allowing marketing and lead generation to slip comes back to haunt you. Sales inevitably decline. Now comes the panic. Then comes more intensive marketing (at the worst possible time – sales are down and money is tight). But marketing takes time – sales results often follow marketing by as much as 90 days.

This is what we, not so affectionately, call the "sales and marketing rollercoaster." (See Figure 1) We've all been there at one time in our careers. But not anymore.

ConcreteScience® and Ecra have designed a marketing campaign designed to sustain and build your sales over the long term. Using the Catalyst™ system, consistent marketing efforts support predictable sales results. (See Figure 2)

Each direct marketing campaign is custom tailored to your market & to your internal capacity to follow up by phone with prospective customers. Here are some of the key steps involved:

Step 1: ConcreteScience® works with you to define the prime prospects in your geographical territory.
Step 2: Then we purchase and segment that list, merging it with your customer database.
Step 3: A staggered mailing campaign is designed around the number of calls your salespeople can make each day.
Step 4: ConcreteScience® will mail to only as many prospects as you can contact by phone within 7 to 10 business days - that way, you're never overloaded. (See Figure 3)
Step 5: Catalyst™ will tell you when to make your follow up phone calls and to whom. You will also be able to track your progress and the results.
Step 6: If we need to make adjustments - whether to speed up mailing or slow it down - we can do so at any time.

With this kind of marketing support and information, you can make more confident business decisions and have a better chance at success. We make sure marketing is always a part of your business by helping you by making it manageable.