PROCHEM (EQUIPMENT)
Prochem is the industry’s premier truck-mounted equipment manufacturer – aiding in the R&D behind the ConcreteScience® revolutionary cleaning and sealing process. With over 80 national and 13 international distribution and service centers, ConcreteScience® can leverage local support for its equipment fleet. More information is available at http://www.prochem.com.
Current ConcreteScience® Equipment Includes:
The refinement level of the equipment is extensive. Using feedback from the JV partners, ConcreteScience® and Prochem have re-engineered almost every aspect of the vehicle and tool design. Some notable examples include:
• A new layout inside the vehicle accounts for all of the tools needed for the job. This provides an organized appearance and saves time on the job site.
• The hard surface cleaner itself has gone through extensive revisions making it easier to maintain. Equipment that is easy to maintain gets maintained more often and reduces service calls.
• Improved water heaters and vacuum pressure systems improve already stunning performance.
To maintain its competitive advantage, ConcreteScience® has several new refinements and tools on the drawing board. Improved equipment will let the ConcreteScience® franchisee (1) work more efficiently and (2) increase its indoor service offering with smaller versions of the current technology.
Examples of Upcoming ConcreteScience® Equipment (target commercial release Q1 2003) include updated hard surface cleaner tool designs and a micro hard surface cleaner.
ECRA (MARKETING)
Ecra is a Minneapolis-based integrated communications firm specializing in building and maintaining corporate identity across all media. With broad internal capability, Ecra is responsible for marketing deliverables, support, guidance, and training for the ConcreteScience® corporation as well as its franchisees. More information is available here.
Current ConcreteScience® Marketing Vehicles Include:
The key to implementing a successful marketing campaign designed to build revenue for the franchisee is proper training and flawless execution. Ecra manages the marketing process and trains each franchisee to take optimum advantage. Some of the training topics include:
• Understanding the ConcreteScience® sales cycle
• Learn how to use each ConcreteScience® marketing vehicle
• Spend sales time to your best advantage – segmenting your markets
• Implementing “micro-targeted” marketing and sales campaigns using on-line management software
Communication Tools
Ecra-Development Franchise Management Groupware (code name Catalyst).
In order to provide a replicable level of service on both a Corporate to Franchise and Franchise to Consumer level, ConcreteScience® and Ecra have developed on-line software to manage the communication channels and support the sales process. Key features of this Groupware include:
• Ordering marketing materials, chemical products, and equipment parts/supplies
• Knowledge sharing with other ConcreteScience® franchise locations around the world
• On-the-fly sales proposal generation
• Direct mail and telemarketing campaign tracking
• Automated news updates and corporate communication
Graphical User Interface
The intuitive Graphical User Interface guides users to the correct function quickly and easily.
PROSOCO (CHEMISTRY)
PROSOCO, Incorporated is a custom formulator of specialty cleaners and protective treatments for masonry and concrete. Products and services developed by PROSOCO are designed to improve the appearance and performance of architectural masonry. This high level of specialization makes PROSOCO, Inc. unique within the construction industry. More information is available at http://www.prosoco.com.
Current ConcreteScience® Brand Product Lines Include:
• Coloring and Staining
• Cleaning
• Repair
• Specialty
ConcreteScience® also takes advantage of Prosoco’s position in the market and several other well-known and well-regarded brand names
For more information about ConcreteScience® brand chemical products, click here
